Acceleration and Scale

by Scott Lewis, Brightworks Sustainability founder and CEO

Twenty-Thirteen recedes in the rearview mirror.  The year in which the CO2 concentration of the Earth’s atmosphere passed 400 ppm, for the first time in 2.5 million years. And coincidentally (maybe), an article from Geophysical Research Letters recently reported that the Arctic is now warmer than it has been in 440,000 years.  Hmm.

For those who may consider it unwise to experiment blindly with the planet’s climatic systems, the urgency of enabling the rapid transformation to a post-carbon economy has never been greater.  And yet we see a fossil fuel extraction frenzy sweeping from the Bakken shale oil reserves in North Dakota to the Athabasca tar sands in Alberta, Canada to thousands of hydrolic fracturing sites from Nova Scotia to California.   It would be difficult to argue that momentum has shifted even tentatively towards a fossil fuel free future.

 So what do we do with this?

For those of us working for a sober approach to natural resource stewardship and a rational approach to ecological risk, the answer has to be “make change at larger scale, and make change happen with greater speed.”  Without scale and speed, we don’t have a chance.  Instead of making change one building at a time, let us intensify our focus on developing solutions that can be deployed across portfolios of buildings.  Yes, at Brightworks we are doing that now, as are many others.  But we need to, and will, do much more of it.  Instead of making change one company at a time, we will be looking with greater scrutiny for opportunities at the industry scale, seeking trade associations and informal alliances to support in their efforts to become truly sustainable.  Acceleration and Scale.  That is my mantra for 2014.  Looking forward, to the opportunities before us.  Informed by what we see and know, from what has come before.

On A Positive Note [Always a Good Way To Start A New Year, I feel]

  • In July 2013 the US installed capacity for solar energy for the first time surpassed 10 gigawatts (source).
  • In October 2013, the 150th U.S. coal plant to be retired or prevented from opening was announced (source).
  • Also in October 2013, France’s highest court upheld the government’s ban on fracking (go France!) (source)

*                    *                    *

Lastly, here at Brightworks, we have a supercharged passionate committed team helping our clients create real value by discovering how sustainability can help them become more succesful.  When asked what gets them excited, some of their comments:

  • Exciting new ideas that allow new ways of doing things or thinking to happen.  Often these involve technology, but sometimes they can just be a new way of thinking or a new paradigm I haven’t known yet (like reading The Four Agreements, or Ishmael).
  • Water conservation. As we head into another dry year in Southern California I feel that water conserving strategies will play a prominent role in our discussions about sustainability. I’m excited about current technologies making their way into the mainstream and I am hopeful that we will be seeing them integrated into our future projects.
  • I get excited by interesting projects with unique challenges and my ability to solve them. I get excited by motivated coworkers who spread their own excitement to those working with them. I get amped up hearing about new technologies and strategies for approaching different challenges. I love this industry, and really enjoy networking and hearing  from the different individuals who work in the wide range of services that are involved in this industry. Our work makes an impact in the world, and I am glad to play a part in that and be proud of the work I do. I believe we strive to do our best in the world of sustainability and are continually looking for opportunities to increase our impact.
  • Inter-office collaboration, COFFEE, pro bono work for a cause, harmony between nature and the indoors, Less is More mentality, learning from nature, crowdfunding, Pantone color of the year, product transparency, Snøhetta, placebased design.
  • The opportunity to help our clients learn and execute on real changes that have environmental impacts.

And there you have it.  Happy 2014 everyone.

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